Erica Munoz

My name is Erica Munoz. I am the head chef and owner of Pinche Vegana. I am also a mother of three. My sons will tell you that cooking wasn’t exactly my specialty when they were growing up. As a day spa owner and esthetician of 24 years, they probably got better skin care advice from me than home-cooked meals!

But that all changed when the pandemic began.

Having been out of work during much of the lockdown, like so many people, I spent a lot more time in the kitchen. I started re-creating vegan versions of the Mexican dishes I grew up on and by the end of the lockdown, I had developed a new passion. Naturally, my next thought process was whether I could turn another passion into a business.

With the support of my best friends and family, I started doing pop-ups in 2021, testing recipes at food festivals from New York to Miami. By the end of 2022, we learned that people had driven an hour to get their favorite Pinche Vegana dish.

It was in this moment that I realized there could be something more. I also realized that my passion for

aesthetics and cooking are one in the same – they re all about making people feel good!