October 16 - 19, 2025

Munoz

Erica Munoz

Pinche Vegana

My name is Erica Munoz. I am the head chef and owner of Pinche Vegana. I am also a mother of three. My sons will tell you that cooking wasn’t exactly my specialty when they were growing up. As a day spa owner and esthetician of 24 years, they probably got better skin care advice... READ MORE

My name is Erica Munoz. I am the head chef and owner of Pinche Vegana. I am also a mother of three. My sons will tell you that cooking wasn’t exactly my specialty when they were growing up. As a day spa owner and esthetician of 24 years, they probably got better skin care advice from me than home-cooked meals!

But that all changed when the pandemic began.

Having been out of work during much of the lockdown, like so many people, I spent a lot more time in the kitchen. I started re-creating vegan versions of the Mexican dishes I grew up on and by the end of the lockdown, I had developed a new passion. Naturally, my next thought process was whether I could turn another passion into a business.

With the support of my best friends and family, I started doing pop-ups in 2021, testing recipes at food festivals from New York to Miami. By the end of 2022, we learned that people had driven an hour to get their favorite Pinche Vegana dish.

It was in this moment that I realized there could be something more. I also realized that my passion for

aesthetics and cooking are one in the same – they re all about making people feel good! 

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Favorite Event
trade 07

Southern Glazer’s Wine & Spirits Trade Day hosted by Wine Spectator at Grand Tasting

Trade

Fri, Oct 18

12:30 PM

Trade

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Favorite Event
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Grand Tasting featuring Culinary Demonstrations presented by HexClad

Grand Tasting & Culinary Demos

Sat, Oct 19

1:00 PM

Grand Tasting & Culinary Demos

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grandtasting sunday 04

Grand Tasting featuring Culinary Demonstrations presented by HexClad

Grand Tasting & Culinary Demos

Sun, Oct 20

1:00 PM

Grand Tasting & Culinary Demos

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